Bona Dea ' Good Goddess' was a divinity in ancient Roman religion. She was associated with chastity and fertility in roman women, healing, and the protection of the state and people of Rome. 

Like the goddess, DEA the label believes in empowerment of women. The DEA woman is effortless and timeless. Her style is not dictated by seasons or trends. She is confident, ambitious and beautiful, both in her personal and professional life. She is elegant yet sexy, ensuring her confidence is the key driver of her success and personal style.

DEA the label has been designed with all shapes and sizes in mind. We believe that plus-sized women shouldn't think of themselves as a size. They should think of themselves as women with rich goals in life. Size doesn't mean, really, anything. You can carry your size with pride and dress in a way that you like for an outfit is a weapon to help all women of all shapes and sizes obtain goals and dreams or simply blow-away a room with your presence. 

- Julian Ferro, Creative Director.